Michael Moses

President, Worldwide Marketing Universal Pictures

Michael Moses is President of Worldwide Marketing for Universal Pictures.  In this role, Moses oversees and orchestrates all aspects of Universal’s feature film marketing including creative advertising, research, publicity and creative content.


As President, Moses has spearheaded marketing campaigns for tentpoles, homegrown franchises and bold originals across all genres that have helped propel the studio to record-breaking results.  In 2018, Universal’s highest-grossing title was Jurassic World: Fallen Kingdom, which grossed more than $1.3 billion at the worldwide box office, and was the third-biggest film of the year globally.  Illumination’s Dr. Seuss’ The Grinch grossed more than $500 million globally, becoming the highest-grossing Christmas-themed movie ever and the biggest Dr. Seuss film adaptation ever.  Halloween’s opening weekend at the domestic box office marked the second-highest-grossing horror opening of all time and the second-highest-grossing opening ever for the month of October.  The Mamma Mia and Fifty Shades series delivered strong box office performances this year with their latest installments, Mamma Mia! Here We Go Again and Fifty Shades Freed, which brought their respective series’ box office totals to more than $1 billion globally.  In 2017, Universal saw its most profitable year, crossing $5 billion at the worldwide box office for the second time in its 107-year history with the successful slate of films including The Fate of the Furious and Illumination’s Despicable Me 3.


Moses serves as a marketing partner to some of the entertainment industry’s most illustrious and popular brands, including Illumination, Blumhouse and Will Packer Productions.  Moses has worked with Illumination since its inception, during which time Despicable Me has become the biggest animated franchise ever at the global box office.  Since joining Universal, Blumhouse has become the preeminent name in horror with an unparalleled run of hits and such standout titles as The Purge franchise and Get Out.  Will Packer Productions has claimed the biggest comedy hits of the last two years at the domestic box office with Girls Trip and Night School.  Moses has also guided Universal's awards campaigns, and the studio has achieved Academy Award® Best Picture nominations for the past two years in a row with Get Out and Green Book

 

Previously, Moses served as Executive Vice President of Publicity for eight years beginning in 2002, overseeing domestic publicity campaigns for the Universal slate, before becoming Co-President of Marketing in 2010.  During this period, Universal had five films cross $100 million at the domestic box office in summer 2003, a feat unprecedented in studio history at the time.  Prior to this role, Moses was Vice President of Publicity when he joined Universal in 2000. 


Before joining Universal, he worked as Director of Publicity at Disney, a staff writer at Warner Bros. and began his career in as a Communications Coordinator for the Disney Development Company.


Moses earned his Bachelor’s Degree in Creative Writing from Pepperdine University, where he graduated summa cum laude and served as valedictorian of his graduating class.  He was born and raised in Oklahoma City, Oklahoma and currently resides in Los Angeles. 

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Michael Moses

President, Worldwide Marketing Universal Pictures
   

Michael Moses is President of Worldwide Marketing for Universal Pictures.  In this role, Moses oversees and orchestrates all aspects of Universal’s feature film marketing including creative advertising, research, publicity and creative content.


As President, Moses has spearheaded marketing campaigns for tentpoles, homegrown franchises and bold originals across all genres that have helped propel the studio to record-breaking results.  In 2018, Universal’s highest-grossing title was Jurassic World: Fallen Kingdom, which grossed more than $1.3 billion at the worldwide box office, and was the third-biggest film of the year globally.  Illumination’s Dr. Seuss’ The Grinch grossed more than $500 million globally, becoming the highest-grossing Christmas-themed movie ever and the biggest Dr. Seuss film adaptation ever.  Halloween’s opening weekend at the domestic box office marked the second-highest-grossing horror opening of all time and the second-highest-grossing opening ever for the month of October.  The Mamma Mia and Fifty Shades series delivered strong box office performances this year with their latest installments, Mamma Mia! Here We Go Again and Fifty Shades Freed, which brought their respective series’ box office totals to more than $1 billion globally.  In 2017, Universal saw its most profitable year, crossing $5 billion at the worldwide box office for the second time in its 107-year history with the successful slate of films including The Fate of the Furious and Illumination’s Despicable Me 3.


Moses serves as a marketing partner to some of the entertainment industry’s most illustrious and popular brands, including Illumination, Blumhouse and Will Packer Productions.  Moses has worked with Illumination since its inception, during which time Despicable Me has become the biggest animated franchise ever at the global box office.  Since joining Universal, Blumhouse has become the preeminent name in horror with an unparalleled run of hits and such standout titles as The Purge franchise and Get Out.  Will Packer Productions has claimed the biggest comedy hits of the last two years at the domestic box office with Girls Trip and Night School.  Moses has also guided Universal's awards campaigns, and the studio has achieved Academy Award® Best Picture nominations for the past two years in a row with Get Out and Green Book

 

Previously, Moses served as Executive Vice President of Publicity for eight years beginning in 2002, overseeing domestic publicity campaigns for the Universal slate, before becoming Co-President of Marketing in 2010.  During this period, Universal had five films cross $100 million at the domestic box office in summer 2003, a feat unprecedented in studio history at the time.  Prior to this role, Moses was Vice President of Publicity when he joined Universal in 2000. 


Before joining Universal, he worked as Director of Publicity at Disney, a staff writer at Warner Bros. and began his career in as a Communications Coordinator for the Disney Development Company.


Moses earned his Bachelor’s Degree in Creative Writing from Pepperdine University, where he graduated summa cum laude and served as valedictorian of his graduating class.  He was born and raised in Oklahoma City, Oklahoma and currently resides in Los Angeles.