Vince Klaseus

President, Universal Brand Development NBCUniversal

Vince Klaseus is President of Universal Brand Development leading the expansion of the company’s engagement and presence in Consumer Products, Games and Digital Platforms, and Live Family Entertainment.  Additionally, Klaseus is responsible for creating strategies and initiatives to build and grow the company’s portfolio of intellectual properties into robust consumer brands through Franchise Management.  Over the last two years, Klaseus has rapidly expanded the Brand Development organization globally by opening vertical subsidiary offices around the world including UK, China, and Japan.

Under Klaseus’s leadership, Universal set records for global retail, marketing and promotional presence, much driven by two blockbuster films, Jurassic World and Illumination Entertainment’s Minions, both of which crossed $1 billion at the worldwide box office.  Universal Brand Development also received numerous accolades, including the No. 1 kids console game of 2015 with LEGO: Jurassic World;  Minions voted 2015 brand of the year at LIMA Licensing Awards in Europe; the No. 1 toy brand with Minions during summer 2015 in the U.S. and U.K.; The New York Times Bestseller’s list for novelizations; 2014’s “Boy’s Toy of the Year” by the Toy Industry Association for Thinkway’s Minion Dave Taking Action Figure; featured among Google Play’s “Best of 2015” mobile games with Minions Paradise and Jurassic World; and “Best of 2015 Sports and Racing Games” with Fast & Furious: Legacy mobile game.

Prior to joining Universal in 2014, Klaseus was the Chief Executive Officer of Cartwheel Kids, a company he co-founded that designs and manufactures innovative products for children. Under his leadership, Cartwheel Kids retained numerous high-profile licensing deals, and received several accolades and awards for innovative product designs.

Before founding Cartwheel Kids, Klaseus worked for the Walt Disney Company for 12 years.  During his last four years with the company, he served as General Manager and Senior Vice President of Disney’s Global Toy division leading a multi-functional, global team that oversaw business development, marketing, and design and product development and achieved over $3 billion in worldwide wholesale sales.  From 2004 to 2008, Klaseus was the Senior Vice President of Franchise Management responsible for strategically developing brands across the Walt Disney Company and helping to cultivate some of the largest kid’s franchises in the industry, including Disney Princess, Toy Story, and Disney’s Cars, to name a few.  He also served as Vice President of Film Franchise Marketing beginning in 2000.

Klaseus worked for various international consumer product companies early in his career, including Mattel which he joined in 1995. He currently serves as Co-Chair for the Family Equality Council’s Annual Impact Awards, an organization dedicated to changing attitudes and policies to ensure that all families are respected, loved and celebrated.

Klaseus received his MBA from The American Graduate School of International Management and his Bachelor of Science Degree from The University of Minnesota.  He lives in Los Angeles with his partner and twin children.

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Vince Klaseus

President, Universal Brand Development NBCUniversal
   

Vince Klaseus is President of Universal Brand Development leading the expansion of the company’s engagement and presence in Consumer Products, Games and Digital Platforms, and Live Family Entertainment.  Additionally, Klaseus is responsible for creating strategies and initiatives to build and grow the company’s portfolio of intellectual properties into robust consumer brands through Franchise Management.  Over the last two years, Klaseus has rapidly expanded the Brand Development organization globally by opening vertical subsidiary offices around the world including UK, China, and Japan.

Under Klaseus’s leadership, Universal set records for global retail, marketing and promotional presence, much driven by two blockbuster films, Jurassic World and Illumination Entertainment’s Minions, both of which crossed $1 billion at the worldwide box office.  Universal Brand Development also received numerous accolades, including the No. 1 kids console game of 2015 with LEGO: Jurassic World;  Minions voted 2015 brand of the year at LIMA Licensing Awards in Europe; the No. 1 toy brand with Minions during summer 2015 in the U.S. and U.K.; The New York Times Bestseller’s list for novelizations; 2014’s “Boy’s Toy of the Year” by the Toy Industry Association for Thinkway’s Minion Dave Taking Action Figure; featured among Google Play’s “Best of 2015” mobile games with Minions Paradise and Jurassic World; and “Best of 2015 Sports and Racing Games” with Fast & Furious: Legacy mobile game.

Prior to joining Universal in 2014, Klaseus was the Chief Executive Officer of Cartwheel Kids, a company he co-founded that designs and manufactures innovative products for children. Under his leadership, Cartwheel Kids retained numerous high-profile licensing deals, and received several accolades and awards for innovative product designs.

Before founding Cartwheel Kids, Klaseus worked for the Walt Disney Company for 12 years.  During his last four years with the company, he served as General Manager and Senior Vice President of Disney’s Global Toy division leading a multi-functional, global team that oversaw business development, marketing, and design and product development and achieved over $3 billion in worldwide wholesale sales.  From 2004 to 2008, Klaseus was the Senior Vice President of Franchise Management responsible for strategically developing brands across the Walt Disney Company and helping to cultivate some of the largest kid’s franchises in the industry, including Disney Princess, Toy Story, and Disney’s Cars, to name a few.  He also served as Vice President of Film Franchise Marketing beginning in 2000.

Klaseus worked for various international consumer product companies early in his career, including Mattel which he joined in 1995. He currently serves as Co-Chair for the Family Equality Council’s Annual Impact Awards, an organization dedicated to changing attitudes and policies to ensure that all families are respected, loved and celebrated.

Klaseus received his MBA from The American Graduate School of International Management and his Bachelor of Science Degree from The University of Minnesota.  He lives in Los Angeles with his partner and twin children.