The marketing genius who got you hooked to see ‘M3gan’ and ‘Cocaine Bear’
March 12
| via www.fastcompany.com
Inside Universal Studios and chief marketing officer Michael Moses’s winning marketing of the original 2023 hits—and the future of movie campaigns
Universal Filmed Entertainment Group Launches GreenerLight Sustainability Program
March 9
| via www.hollywoodreporter.com
The new initiative will embed eco-conscious measures across the studio’s entire filmmaking process, from the script phase to shoots.
How TikTok and Cat Lovers Helped Propel ‘Puss in Boots: The Last Wish’ to Box Office Glory
March 8
| via variety.com
When “Puss in Boots: The Last Wish” opened in theaters last December, the spinoff sequel in the “Shrek” universe began its box office run with an unremarkable $12 million.
Inside the Meme-Focused Cocaine Bear Marketing Strategy That Roared at the Box Office
March 3
| via www.thewrap.com
Alex Sanger, Universal’s digital marketing EVP, opens up the studio’s social media playbook
Minions never age, but their viewers do. Here’s how Illumination adapted
March 2
| via www.fastcompany.com
Illumination won over Gen Z through savvy partnerships, a bold release strategy, and not being too precious with its IP.
